Many local and international players are attracted by China's and India's market prospects - we are seeing three main trends that describe the environment they will have to operate in:
- High growth potential in both markets
- Competition is intensifying rapidly
- Regulatory obstacles remain
Both China and India, despite their phenomenal growth over the last decade or so, retain significant growth potential. Penetration remains relatively low; the demographic trends are favorable; and these nations are in the middle of an incredible, sustained economic boom.
